Why Avoiding Self-Fulfillment is the Best Business Decision to Date

Categories: eCommerce, Featured, Shipping & FulfillmentBy Published On: March 13th, 2023

Imagine being capable of founding a company that sells physical goods to a six figures revenue in less than a year without having to invest in an expensive office or anything more than a laptop, internet connection and a cellphone.

It might sound too good to be true, but it’s exactly what you are able to do by using a 3PL “Third-Party Logistics” partner to accelerate the growth of your business.

Why it’s time to think bigger

As a small business owner you’re, more than likely, still self-fulfilling orders from the comfort of your home or small office, where it eats up massive amounts of your time. Any of the following sound familiar to you?

  • Making last-minute purchases of packing tape and printer ink.

  • Continuously counting inventory to make sure everything looks right.

  • Pondering how much crinkle paper to use in order to avoid breakages during transit.

  • Asking friends and family to stay up with you until 1 am to package up orders or count inventory.

As you know, the complexity of managing your own fulfillment can become out of hand really quickly, especially as your sales increase even by a small uptick, and there is a better way that will save you time, money and frustration. Might save a few friendships too!

Why Avoiding Self-Fulfillment is the Best Business Decision to Date

The core benefits of using a 3PL (third-party logistics) are pretty straightforward:

  • Outsourcing your warehousing, fulfillment, and shipping can help you save time and, ultimately, your balance as your business grows and you become more valuable in other aspects of your organization. However, this plain fact frequently falls short to get business owners of any stage to see the power of utilizing 3PLs to their true potential.

The problem lies in scale: if you want to grow your business to 6, 7 or 8-figure revenue, fulfillment & shipping must be outsourced (out of your own physical hands or that of your in-house team).

  • Using a 3PL isn’t as expensive as hiring internal warehouse workers, leasing warehouse space, managing worker’s compensation, liability insurance, and other costs.

After all, we’re not talking only about product sales here, but how much money you (and your business) should be making by taking into consideration how you spend your time and the daily tasks you complete.

Every business owner has a tonne of tasks to do on a daily basis to drive their business forward. But, as we’ve learned from the famous business coach, Todd Herman, your daily tasks are not created equal.

The more time you spend doing tasks with high value ultimately determines how quickly your company will be able to scale in the long term, especially if you are bootstrapping and have zero investment coming in.

  • Utilizing a 3PL to get your time back meant that you could focus on all the other aspects of my business that actually drive sales, like marketing and product development.

Learn more about how to optimize your eCommerce Business through our Blog.

At ShipBlu, we guarantee shipping & fulfillment options to match your needs & budget.

Ship Smarter, ShipBlu